About time. And product. And being more deliberate.
A couple years back, Amazon attempted two things: Advertising in print and on television. Charging for shipping. They found little return on the first, and a found a huge backlash against the second. Amazon now finances their Super Saver shipping with their advertising budget: NY Times – Amazon Tries Word of Mouth Holiday Inn just …
Continue reading “Cost of Stolen Towels Comes Out of Marketing Budget”
Until now there were only 5 responses you’ll receive when asking a store clerk about an item: “Yes, we have it. Allow me to get it for you.” “Yes we have it. It’s in aisle 4, I’ll show you.” “Yes we have it. It’s in aisle 4.” “No, we don’t carry it.” “No, we don’t …
Continue reading “Sales Clerk Shops Competiton With Customer”
Instead of spending milions of dollars on “The Superbowl Ad”, why not spend that money cranking out beermat campaigns, till you find one that really works? Using beermats in small, test markets, you could easily create 50, 100 (500? Who knows?) campaigns for the price of one decent Superbowl/TV commercial. It would be a simple, …
The easiest way to collect interesting, usable data from a research effort is to blend into the background of the subject’s life. Media journalists know this – that’s why they’re embedded in the presidential campaigns and in the military actions. To give honest unselfconscious, response, subject’s need to be comfortable with researchers – as peers, …
Murphy’s Law struck all my gadgets today including my PowerBook, Jabra Bluetooth Headset, and iPod. As an added bonus, I rant on the shortcomings of Bluetooth. Listen to Bad Technology [26 min]
The line between “user” and “developer” is blurring daily. Through participatory media, the people formerly known as “users” are effecting and developing the media they care about. Listen to There Are No Users [3 min]
In a highly collaborative working environment, the traditional hierarchical relationship between employees doesn’t exist. The result is peers making requests to one another to move their respective projects forward. More akin to a volunteer organization than a button-down for-profit business. The best volunteer organizations use a 6-step process to motivate peers in assisting. This is …
The first First Crack. Figuring out the podcasting setup, praising WordPress, and some other things on my mind. currently unavailable. Seriously, I don’t know where it went.
I’ve been reading Ricardo Semler’s fantastic book, Maverick on how he turned around SemCo in the 1980’s. Each chapter ends with a nugget of organizational wisdom concisely delivered in a sentence or two. This is exactly what I was talking about in my earlier post, Once More, In Half the Time. In addition to also …
The Gate 3 Work Club officially opens this week in Emeryville, CA. The culture of work in the US is dramatically changing. No longer segregated to the industrial parks and office buildings, knowledge workers and other members of the Creative Class are more mobile, more collaborative, and more flexible with their work. This cultural change …