Until now there were only 5 responses you’ll receive when asking a store clerk about an item:
- “Yes, we have it. Allow me to get it for you.”
- “Yes we have it. It’s in aisle 4, I’ll show you.”
- “Yes we have it. It’s in aisle 4.”
- “No, we don’t carry it.”
- “No, we don’t carry it. Try my competitor.”
That was before Jhanice Nelson.
Nelson introduced a whole response. It’s a response that understands how shopping fits into a customer’s life goals and how their value to a store can be measured in customer evangelism and lifetime purchases.
â€šÃ„ÃºYou came to me with a wardrobe problem, and I wanted to help you solve it,â€šÃ„Ã¹ she said. Just because she didnâ€šÃ„Ã´t have anything to sell me shouldnâ€šÃ„Ã´t stop her from helping me, she said.
Read the entire article by Jackie Huba @ Church of the Customer.