Thursday, 6 April 2006

How Can You Resist the Chevy Tahoe?

Obey the Machines' Every Command

Chevy decided to open up the art direction of their new Tahoe to the world. Brilliant idea. This falls under the ‘spell your name right’ category of publicity.

From my perspective, it doesn’t matter if people create ads critical of the vehicle, they’re still creating ads for the vehicle. Which means they’re talking about the vehicle.

The image above is my experiment with the clips GM made available. Click it to make your own.

And if anyone knows how to pull a copy of it locally, lemme know. Thanks.