Category: Long Tail

Ad-proaching a Singularity

This weekend, stuck in the land of dial-up, I paged through a print motorcycle magazine and compared the articles against the advertisments. All the ads were for gear, motorcycle shops, or vehicles to haul your motorcycles. Essentially, indistinguishable from the articles themselves. You can do the same with any reasonably niche dead tree publication. The […]

The Niche is You

There must be something in the air, Seth Godin picked up the ‘who’s the audience when everyone publishes?’ argument. Seth is of course right – the cost of the production is quickly reaching zero. Fantastic blog software like WordPress is free – just the cost of implementation. Other hosted services are free. Once a blog […]