My hypothesis suggests that social media engagement and macroeconomic conditions are inversely related.

Meaning: as people become more professionally engaged they will naturally engage less with social media.

Yes, this means the boom in Facebook and Twitter activiy etc over the past 4 years was more about people coping with interesting times than anything else.

How can we test my hypothesis?
– U.S. underemployment drops below 18%?
– Other options?