No, There is No Pony. Never Was.

Worried that their son was too optimistic, the parents of a little boy took him to a psychiatrist. Trying to dampen the boy’s spirits, the psychiatrist showed him into a room piled high with nothing but horse manure. Yet instead of displaying distaste, the little boy clambered to the top of the pile, dropped to all fours, and began digging.

“What do you think you’re doing?” the psychiatrist asked.

“With all this manure,” the little boy replied, beaming, “there must be a pony in here somewhere.”

– Peter Robinson

Be Unafraid

“Fear-mongerers leverage our willingness to pay attention to fearful stimuli in order to generate attention. A fearful newspaper headline captures people’s attention. This draws people into paying attention to the newspaper as a whole, which is precisely the intention of headlines. Likewise, when TV anchors are spouting off fearful information, people are far less willing to turn the channel. Again, this is of interest to the television network. .” – Dana Boyd