About time. And product. And being more deliberate.
I wrote this article earlier this year, and with the original site transformed into something completely different, I thought I’d put it here for us to enjoy for years to come. Podcasting has the same problem as television, radio, and that legendary tree falling in the forest. There’s no accurate way to measure the number …
Continue reading “Lowering the Barriers of Connecting Podcasters and their Listeners”
“As of November 1, 2006, Odeo phone posting will no longer accept calls. We will continue to host and serve all MP3s made with the service indefinitely, but you will no longer be able to use it to post new audio.” Until moments ago, I would recommend Odeo and Hipcast (formerly Audioblog.com) as the easiest …
“Ahem, because you’re not [making money in podcasting] doesn’t mean that others aren’t.” – Kris Smith, Pale Groove Studios
“…at the beginning of the year Feedburner had 1 million subscriptions to podcasts it helped deliver. That number has now grown to 5 million subscribers for 71,000 podcasts. For you math fans, that means the average podcast has … 70 subscribers. – Frank Barnako” (emphasis mine.) 70 is a great number. It’s not a number …
Continue reading ““Statistically Nobody is Listening to Your Podcast””
…in the McLuhan sense. “Hot media are high definition (“well filled with data”) and demand a relatively passive audience; cool media are low definition and require intensive audience participation to fill in the blanks. Hot media intensely engage a single sense; cool media loosely engage multiple senses. According to McLuhan, movies and radio are hot …
Based on the “Promote Your Podcast and Make Money on iTunes” email I just received from the iTunes Podcasting team, Apple’s podcast directory revenue-generation strategy is two-fold: Divert: Apple wants podcasters to point listeners to the iTunes Podcast directory listing of their podcast – rather then the one controlled by the podcaster. From Apple’s perspective, …
Continue reading “iTunes Podcast Directory Strategy – Divert and Distract”
Primarily to check out Kris and Dave‘s presentations – and secondarily for inspiration. Sounds like Eric Rice needs the same.
Earlier this year, Nielsen Analytics surveyed a bunch of people in Las Vegas and found 102 people that described themselves as ‘regular podcast listeners’. Thankfully, those 102 (77 men / 35 women) represented. Some interesting bits 61 people (50 men / 11 women) said they “always fast forward” advertisements The survey found that the average …
Continue reading “Nielsen Analytics’ Economics of Podcasting”
PodcastNYC lists out 9 Ways to Kill Podcasting. Articulating some of the ‘this feels wrong’ parts of the iTunes, Yahoo podcast directories. On the other side, thanks to Dave Winer for comparing the river-of-news vs. portal presentations. Personally, I see time-based navigation as a good way to see how a story evolves – though, I …