In television and radio, it costs the same to reach 10 people as 10,000 or 10,000,000. In fact, the sunk costs of transmitters and FCC licenses inherently bias toward larger audiences. If everyone within range of your transmitter isn’t paying attention to you, there’s still marketing to be done. On the other hand, the distribution …
Category Archives: Podcasting
Giving the Gift of Listening
David Weeks from Peppermint CDs invited me to join him at a talk by David Isay of the StoryCorp project as part of MPR’s Broadcast Journalism breakfast series. It was an amazing way to start the morning. Inspiring. I see StoryCorp and podcasting solving the same problem – getting everyday stories heard. Your family’s stories, …
iTunes 4.9 with Podcasting, First Impressions
The new iTunes 4.9 supporting podcasts is out today, it will do wonders for increasing the visibility of the most popular podcasts and radio station-produced podcasts. This is definitely the easiest way to subscribe to a podcast, whether browsing or manually. Until iTMS URL linking is functional, it’s a two step process to subscribe to …
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RSS Feeds to Replace CDs
To this point, musicians need to press bits of plastic (records, CDs) each time they want to share music with their fans. This means, enough music has to be ready to make pressing bits of plastic worth the cost. These bits of plastic are then shipped at an additional cost to stores where hopefully the …
How can Podcasting Help an Art Museum?
One of the exciting podcasting-related conversations I mentioned in an earlier post was with Brent Gustafson over at the Walker Art Center. We grabbed a coffee at the newly renovated Loring Park Dunn Bros and discussed some podcast-related services the Walker Art Center could offer. As expected, some interesting projects came out of our time …
A Better Dircaster for the FastCast
In my quest to make podcasting as easy as possible, I’ve hacked the dircast (turns a directory of mp3s into a podcast) to support getID3() (reads the ID3 tags; artist, album, comments, from an mp3 file). I’ve also cleaned up the code a little, making it easier to customize. Download BetDirCaster from here The first …
Pledging to Put Money Where Mouth Is
Yes, I will contribute five dollars each to five podcasters who don’t use paid sponsors. Help show a listener-supported model will work and add your name to the pledge. If you’d rather just support a podcaster, might I recommend: All of us at PodcastMN Croncast Evil Genius Chronicles This Week in Tech
Lots of Conversation, Lots of Energy
This week was chock full of conversations with people interested in how podcasting can work for their business. The amount of enthusiasm and energy I consistently received from across the table blew me away. Two other things that struck me: The people I’m talking with aren’t currently that far away from podcasting. It’s just a …
Podcasting is Closer to Voicemail than Radio
Yesterday, I listened to the latest from the Podcast Brothers featuring an interview with Todd Storch. You’ve probably gleaned that I don’t see the viability of an ad subsidized podcast. As I’ve mentioned in the economics of podcasting, existing broadcasters have huge amounts of money sunk into transmitters, spectrum, studios, and talent. The easiest way …
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Podcasting is Ron Popeil for the Radio
Mark Ramsey at Radio Marketing Nexus nails the value of podcasting to business: Podcasting is to Radio spots as infomercials are to TV spots. I’ve used the informercial comparison before, I’m glad others see it also. The traditional model of commerical spots interrupting a regularly scheduled program falls apart in podcasting. Podcasts can shrink and …