More Usable URLs: Twitter.com

URLs are consistently the least usable aspect of our interaction with web-based information services – which is terribly unfortunate considering their prominence in how we access, share, and interact with these services. With that in mind, let’s take a look at how Twitter’s URLs could be more usable – by either being more logical, more …

A Proposal for Shorter Google Maps URLs

I was adding a link to a Google map into my iCal and noticed Google is encouraging me to share the the map URLs in email and IM. But there’s a problem with the Google Maps URLs. They’re +/- 155 characters. Here’s the full URL: http://maps.google.com/maps?oe=utf-8&client=firefox-a&ie=UTF8&q=the+red+pepper,+plymouth,+mn&fb=1&split=1&gl=us&cid=1854680882426337660&li=lmd&z=14&iwloc=A This URL is neither short, nor easily memorable, nor …

Short URLs Re-defining SEO

It’s conventional search engine optimization wisdom that URLs should contain words, separated by either dashes or underscores. This approach improves the readability of the URL – making it more usable for people while simultaneously giving internet robots something to work on. But with people sharing URLs within places – like Twitter and Facebook (and … …

WordPress URL Shortening Hack

My last post, Publishers Shorten Yourself, got me thinking about easy, low-tech ways to provide a short url for WordPress blogs. Turns out, just 1 line of code is needed in the .htaccess file. RewriteRule ^(d+)$ http://[YOUR-BLOG-URL]/?p=$1 Add it in just after RewriteBase so your .htaccess looks something like this: # BEGIN WordPress <IfModule mod_rewrite.c> …

This Email is Bloggable Signature

I’ve been thinking about when to send an email verses blog. I’ve decided on a loose guideline: if more than 3 people would find something useful, I’ll blog it. If not it’s an email (or, even better, an instant message) Somethings, like mailing lists, don’t map well to this guideline. To cover that, I’ve followed …

Consumer Software is the New Enterprise Software

Recently, a colleague asked for a recommendation on an enterprise asset management system. Frankly, I’ve only had bad experiences with enterprise level software. My major complaints have been; Too hard to use Too expensive Doesn’t map to existing business culture and processes I ask what this system will be used for; sharing digital photos remotely. …

Kayak and PinPoint Changing the Face of Online Travel

A couple years back, I helped Orbitz.com redesign their shopping process. During that time, if you wanted to book travel the major players were Expedia and Travelocity, with Orbitz aiming to be the more usable, better-looking alternative. Today, those three players are equally mature and equally less than compelling. They don’t capture all airlines and …

Fake Data to See if Anyone’s Paying Attention

When putting together a prototype for usability testing, it’s best to use realistic data. If you’re evaluating the readability of a search results screen, put in the actual results. If you’re evaluating a check-out process, make all the information throughout the entire process real. Then, after, tweak the data just slightly. Make it humorous, make …

Cost of Stolen Towels Comes Out of Marketing Budget

A couple years back, Amazon attempted two things: Advertising in print and on television. Charging for shipping. They found little return on the first, and a found a huge backlash against the second. Amazon now finances their Super Saver shipping with their advertising budget: NY Times – Amazon Tries Word of Mouth Holiday Inn just …