As part of APM’s Public Insight Journalism program, I was interviewed as about the use of sites like YouTube for political issues (vs. campaigns) – specifically in the context of the recent tennis match between animal rights groups vs farm industry groups.
Here’s the bit of my interview they used on-air and online.
“Garrick Van Buren is a social media consultant. He says YouTube is useful only as a place to upload videos. It isn’t likely the best destination site for marketers, because videos are lost easily in the heap.”