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Posted on June 28, 2008 by Garrick van Buren

Quoted in APM’s ‘The Pork Wars on YouTube’

As part of APM’s Public Insight Journalism program, I was interviewed as about the use of sites like YouTube for political issues (vs. campaigns) – specifically in the context of the recent tennis match between animal rights groups vs farm industry groups.

Here’s the bit of my interview they used on-air and online.

“Garrick Van Buren is a social media consultant. He says YouTube is useful only as a place to upload videos. It isn’t likely the best destination site for marketers, because videos are lost easily in the heap.”

“‘Figure out where the people that you are trying to reach are. Are they at Facebook? Then create a Facebook app. Find those people that are most likely to spread your message,'” Van Buren said.”

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CategoriesMinnesota Public Radio, Radio, YouTube

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Garrick van Buren partners with executive leaders to create new, pragmatic, product lines.

Garrick is the author of 'Rebuilding Blocks: How the Game of Kubb Put My Life Back Together' available in paperback and ebook.

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