When people are sharing more and more with each other and strangers, when audiences are splintering, when the relationship between a company and it’s customers is far more measurable, spending millions of dollars on “brand awareness” would seem hilarious – if it wasn’t sad.

In other words:

“You don’t want the kind of high-production stories that come out of ad agencies- you want the kind of stories that ordinary people can tell.”

Thanks to Hugh for sharing.