When we podcast the 2005 MIMA Summit – someone suggested we restrict access to the recordings. They’d be correct if the value of the conference was in the sessions. It’s not.
The value is in the hallway conversations, the handshakes, business card exchanges, and direct personal interactions. The sessions themselves are strictly the focal point, the common conversation piece, the marketing.
Every session ITConversations distributes is marketing for them, the conference, and the speaker.
Mark Cuban talks about the same phenomenon in the movies and television:
“It wasn’t that long ago that some people in the sports business thought that having games on TV would reduce attendance. After all, why go to the game when you can watch it for free on TV? Then someone decided to do some research and as it turns out, the more games you broadcast on TV, the more people who go to your games.”
This is also why the most effective use of ad dollars is in product development.
Update 21 January 2006: