Easy, Amazon Prime is About Reducing Transaction Costs

“I’m not sure what free shipping has to do with free movies and now free books.” – David Pogue

Amazon Prime is slowly and steadily chipping away at every barrier to a sale Amazon has – first it reduced shipping costs (both in time & price) then it turned watching a movie into an impulse buy, now with the Kindle Owner’s Lending Library it’s turning reading a book into an impulse buy.

This just breathed new life into my Kindle and re-instated my Prime membership.

Interesting thought exercise: What if an Amazon Fire came free with annual Prime membership?

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