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Posted on April 1, 2011 by Garrick van Buren

History of the term “Telephone Sanitizer”

Now, for a socially aspiring middle class family, it wasn’t quite the thing to have a truck parked in front of their house marked “Kensington W.C. Cleaning” or “Brompton Crapper Swabout,” broadcasting the messages: (a) we don’t have staff, and (b) our W.C. is dirty. So some enterprising toilet cleaner stencilled “Telephone Sanitizing” on the side of his truck. Carrying positive associations of modernity (telephones were new and expensive) and of fastidious cleanliness (even our telephones are sanitary) the discreetly marked trucks were well-received by housewives and the euphemism quickly became universal in the trade. – Trevor Blackwell

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garrick van buren

Garrick van Buren partners with leadership in companies of all sizes in the technology, professional services, media, and non-profit sectors to improve their offerings through calm and deliberateness.

Garrick is the author of 'Rebuilding Blocks: How the Game of Kubb Put My Life Back Together' available in paperback and ebook.

Contact Garrick @ 612 325 9110 or email@garrickvanburen.com

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