How To Decide Which Bloggers to Give Press Passes To?

I got a call today from a local organization asking for a list of blogger to extend press passes to. I was familiar with the organization and have a pretty good idea who would dig what they were doing. The criteria they were most interested in was size of readership.

From my email reply:

“In the blog world, who is reading (influence) is far more important than how many are (reach). With that in mind, I highly recommend reviewing the above blogs for the topics and perspectives they cover, and review their ‘Authority’ in Technorati (the number of blogs linking to them, higher is better) and base your invitations on that.”

Would you have recommended a different technique?

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