“If the news is important, it will find me”

“In essence, they are replacing the professional filter – reading The Washington Post, clicking on CNN.com – with a social one.” – Brian Stelter

We read through each other anyway. I’ve long read major news outlets through the people I trust and often know personally. Blogs and Twitter are great for that. Sure, I run the risk of missing things, but again

“if it’s important, it will find me.”

It’s great to see that ‘news’ is finally thought of in the same way a urban legends. Passed along when they capture the imagination of the social group, independent of timeliness. Unless the event is happening….NOW…any account of it is ‘olds’ anyway.

Importance is persistent and rises to the top.