Mattel Inc, recalls 9 million toys after recalling 1.5 millon.
All the recalled products are licensed – Barbie, Batman, Big Bird, Cars, Dora, Elmo, Thomas (shakes fist).
Back In My DayTM, very few licensed toys were allowed in the house. I’m sure it was a combination of the ickyness of branding your child, the sensitivity of a developing imagination, and because I remember them being more expensive.
These days, I’m sure the products are subsidized by the license-owner’s marketing budget, making the toys cheaper, more plentiful, and hazardous to your health. Makes me confident in my position to severely limit licensed products in my home as well.