License Recalled

Mattel Inc, recalls 9 million toys after recalling 1.5 millon.

All the recalled products are licensed – Barbie, Batman, Big Bird, Cars, Dora, Elmo, Thomas (shakes fist).

Back In My DayTM, very few licensed toys were allowed in the house. I’m sure it was a combination of the ickyness of branding your child, the sensitivity of a developing imagination, and because I remember them being more expensive.

These days, I’m sure the products are subsidized by the license-owner’s marketing budget, making the toys cheaper, more plentiful, and hazardous to your health. Makes me confident in my position to severely limit licensed products in my home as well.

1 thought on “License Recalled

  1. Tom M.

    Right on, Garrick. Our house has nearly no branded toys, either. Has been that way from the start. Making toddlers/kids “brand fanatics” (to coin an actual ad agency’s term, though used for adults) is downright “icky” (to coin your term).

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