Like MTV, Radio Doesn’t Find Music Valuable

Long ago, broadcast radio gave up with introducing their audience to new music. I first became aware of it sometime during the summer of 1996 [1] , I’m sure the tipping point occured long before then.

Between Cumulus Media president/CEO Lew Dickey, Jr. promoting the talk radio proliferation on the FM dial, my conversation about Broadcast Radio and Podcasting with Noah Lamson, and the frequency of MTV actually showing a music videos, musicians are in a pickle.

Their traditional distributors aren’t interested in distributing music anymore – let alone new music.

This is unfortunate because I’m more reliant on and interested in new music in the past 6 months than the 6 years before.

[1] My first full-time job in UW-Stout’s tech department. The same radio station was on in the office throughout the day. Because radio listenership is measured by the quarter-hour, after an hour in the shop, you knew the playlist for the next hour – and every 15 minutes thereafter. A painful way to spent 8 hours in a college town

2 Replies to “Like MTV, Radio Doesn’t Find Music Valuable”

  1. here, here!

    i’m just catching up on your show. i’m a little behind 🙂

    but yes. you’re right. i think all the record companies started losing lots of money after the recession coupled with the rise of cd copying and file swapping. there seems to be a paradigm shift now.

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