I just picked up a new pair of glasses from George over at Look + See Eyecare in Minneapolis.
Until I found Look + See, I was weary of eyewear places. It was a classic case of the paradox of choice. Lots of potential options and difficulty discerning differences without trying on every pair in the store.
George and I actively ignored the vast majority of the frames in the store. We may have gone through 5 frames – out of the hundreds on the walls. Five. Cause, really, how many times do you want to say ‘No’?
Plus, picking 1 from the 5 George recommended was easy.
While part of my final bill was for frames and lenses, part is also for George’s expert curation and recommendations. I don’t want discount that. Remember, the fire hose is free….