Too many conversations interchange these terms. I want to be clear about the difference.
“Marketing is the process or act of bringing together buyer and sellers.” – Wikipedia
2 thoughts on “Marketing and Advertising are Not Synonyms”
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Couldn’t have said it better myself. And, short and sweet to boot. Thanks for passing along the quuotes.
Indeed. I am currently contracted within a large advertising agency. The folks here have heard the buzz words but remain focused on translating traditional ideas and and methods to non-traditional channels. I still will not look at a billboard – virtual or not. If the greater advertising community is following the same path, advertising will soon collapse into itself.