Minimum Viable Product as 5-Words or Fewer

8 years ago or so, I was helping an client build out a new business unit. Their first step – add a checkbox to their ecommerce checkout process. Their question to me: “Where do we put the checkbox?”

The entirety of this new business and the aspirations of the entire team – rolled up into a single checkbox with a 5-word label.

I’m still taken aback by the simplicity of the effort.

Minimum. Viable. Product.

Fast forward to a month ago, where Dan and I are discussing social networks and message triage over lunch.

To test of my assumptions on the ideas we explored, I added single line of text to my email signature.

Just 3 words actually.

The results have been good enough to warrant some additional work.

Maybe I’ll add 2 more words.

You should get my email