On Measuring What Matters

I’ve been itching to see Dave Slusher’s reaction to the Audible Wordcast announcement and he didn’t disappoint.

“What matters to me are the number of sensible comments, the other shows that quote me, the number of people that came up to me and talked to me at PME and told me they enjoyed the show. These are not simple numbers, but the simple numbers are flawed and odd and full of fraud.” – Dave Slusher

Earlier this year, I was asked how I’m measuring the success of the First Crack Podcast. With robots and aggregators hitting the feed, people downloading and not listening immediately (or at all), and so many other factors throwing off the simple numbers – I’ve also decided they weren’t good measures.

Instead, I’ve decided on two factors:

  1. Showing up within the top 10 results in searches for the people I talk to.
  2. The number of comments and ratings for the individual conversations.

Both of these factors are driven by people interested in the conversation and have an indefinite time period associated with them. Two things that map very well to podcasting’s inherent characteristics.

UPDATE: Hugh’s got a great comment on metrics

“Metrics don’t really matter. What matters is your network, your readers, the quality of your writing etc etc. It’s an easy thing to forget, once you first start seeing your traffic exploding and the lucrative consulting offers start landing in your inbox.”

One Reply to “On Measuring What Matters”

  1. Metrics are very difficult. I found out last night that our CEO had been reading my blog long before I mentioned it to him. He simply googled me. To me, it is as important “who” as “how many”. My preference is to measure the audience makeup as much as the audience size.

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