Opportunitize, Not Monetize

30,000 feet up, on my way to a 3-day client meeting I took a tip from Doc Searls and stared at the landscape.

That altitude provides a pretty good view of the roadway branding our country like a waffle iron. While I speculate most of these stretches of pavement are unused most of the time, without them, our economy would evaporate.

From regular Joes carpooling to the office, armies of FedEx and UPS trucks making their rounds, high school kids driving to their first job interview, garage bands loading up their gear for a show. My car? It’s sitting in a parking spot awaiting my return.

All while Eric Rice‘s Future of Podcasting plays in my headphones. He snarks, “People always ask ‘How do you make money at [podcasting/second life/etc]?'”

Opportunity.

Without a car, there are simply fewer opportunities. Opportunities to connect with other people. Opportunities to make money. While I don’t put direct pressure on my car to pay for itself, the inverse is true. Replace ‘car’ with ‘podcast’, ‘blog’, ‘laptop’, ‘telephone’, or ‘mouth’. The statement is still true.

Remember the bit from Dave Slusher’s Amateur Means You Do It For Love talk about how podcasting makes conversations and other opportunities happen? Opportunities that wouldn’t happen otherwise?

And remember when Doc rhetorically asked, “What’s the business model of my telephone?”

Yeah. Me too.

Opportunitize: to turn anything into an opportunity.
“No, my car doesn’t make any money, but I’ve opportunitized it to get a job.”

What an awful, corpspeak word, I just submitted to the pseudodictionary.

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