Who would really enjoy this book?
An art history, marketing, or communications professor who doesn’t yet grok the significance and importance of Creative Commons.
In all honestly, considering the 2007 publication date of the OurSpace by Christine Harold, I was hoping for a deep dive into all the culture under the Creative Commons license. Harold starts that conversation, after a deep dive into the history of the Situationalists, Adbusters, and some fairly opaque rhetoric. While I found both the first 2 enjoyable from an art history perspective (even if their tactics seem juvenile and parasitic), the latter détournemented me all around. As if there is only one Culture.
I found the pranks and hoaxes chapter amusing ( Sasha Baron Cohen amusing), where Harold illustrated how pranksters used the sound bite and specatle bias of broadcast media to distributed performance art pieces. Also know as ‘getting the media to cover fake stories’. But, I still don’t think the joke is funny. See, I have hope the confrontational tone and parasitic mindset around the natural instinct to maniuplate cultural artifacts is limited to history books like Harold’s. I have hope that 10 minutes from now the symbiotic relationship between corporate marketing culture and our marketing culture will be legitimate.
Or at least, we’ll be waving to each other from across the commons.