Podcast Advertising Not Working for Me

1. The (second) battery in my 3G iPod is dying and I want to buy a replacement. A while back, an iPod battery replacement company was running ads at Dave Slusher’s Evil Genius Chronicles. But that’s all I remember.

At the time the ads were running, I didn’t need an iPod battery. Now I do and can’t find the name of the vendor by searching Dave’s site. Am I going to arbitrarily re-listen to the archive of clambakes just for that one bit of info? No, I’ll probaby buy from whoever’s selling them on Amazon.

Extend this to dynamic-insertion technologies (not that Dave uses them) and even if I found the epsisode, and re-listened, the same ad may or may not be there. Unhelpful.

2. Limelight Networks has been a long-time supporter of ITConversations (or whatever they call themselves today). Yesterday, I received an unqualified, unwanted, and frankly spam message from Khoi Nguyen, Limelight’s Biz Dev Manager, it included phrases like:

“My main objective is to gain a better understanding of how you are currently delivering your content out to your end-users while discovering a solution that will help to improve delivery while reducing your cost.”

“So your users are happy and they will marvel at the speed of your media. Your videos will start in ‘real time’ so it is truly a media grade experience.”

I’m not the right person for this message, and if I was, I don’t want to be talked to like that. In fact, after reading Nugeyn’s message, if I have bandwidth issues, I’m more likely to call up Swarmcast than Limelight.

Dave says it’s iPodJuice and the last clambake they sponsored was Mar 6, 2006 – 17 months ago.

There’s a interesting marketing strategy conversation in there. Feel free to explore it in the comments. Thanks.

Just placed the order for the new battery from ipodjuice.

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