I’m finally getting around to listening to the sessions I missed at last fall’s Podcast and Portable Media Expo. While there, all the sessions felt like we were prepping for a boom. Everyone looking for how to hit the mother lode.
Seven months later, listening to the sessions, that suspicion is confirmed. The tone, pitch, and demeanor (of all but Dave Slusher’s session) is one of snake oil pyramid scheme sales pitch.
From an aesthetic sense, even today, if ‘pod’ is somewhere a company’s name, the presence looks cheap, unpolished, half-baked, and feels as reputable as a payday loan provider.
This is a huge problem. For everyone that publishes enclosures via RSS.
It’s not a lack-of-money problem. It’s a customer experience problem. The latest Web 2.0 toysite is far more polished and thought-through from an experience perspective than people frantically digging for fool’s gold in podcastville.
Hopefully, we’re in podcasting’s dip. A lull. To shake out those that can be shaken out.