This weekend the Upper Midwest got dumped on. My hometown received 19″ of snow in a single day. Jen and I were driving home in it. It was awful. Bad.

During the drive, we had no idea if conditions were getting better or worse.

Just as Mark Ramsey restates, radio has the power to provide this type of service – persistently. Not on the infrequent occasion that it must.

They have a specific geographic reach. Like Steve Mays’ example for 3 hours this weekend, I was concerned with the weather conditions within that geographic region. Unfortunately, every station acted like the storm didn’t exist.

Podcasts can’t provide real-time, critical weather information. Broadcast radio can. Satellite radio might.