RE: Starbucks Might Be Helping, Not Hurting, Independent Coffee Shops

“‘Anyone who complains about having a Starbucks put in next to you is crazy. You want to welcome the manager, give them flowers. It should be the best news that any local coffeehouse ever had.'” – Martin Diedrich, coffeehouse owner in Orange County, CA.

Competition increases demand and you can succeed by outsourcing your marketing to your competition?

What a wonderful world we live in.

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