I’ve yet to hear of success stories of sustaining a podcast with outside advertising (in contrast to using an internally produced podcast as marketing).
It doesn’t surprise me – in fact, it’d surprise me if ad-supported podcasts were repeatable. The economics just don’t make sense to me (but neither do the economics of discount retail).
I’ve got some ideas for re-energizing my podcast. These ideas were inspired by a commercial entity, but there’s no contract or CPM behind it, and I’ll be mentioning their name when I hit record.
Is it an ad?
“But let’s be clear blogging and podcasting exist independent of a professional’s ability to eek out a living using the tools of blogging and podcasting. ” – Dave Winer