Redirect Yourself

“Imagine what it would be like to steer a car if it was always guessing at where you want to go instead of obeying your actual commands? Or if the steering wheel tugged you toward every McDonalds you passed because McDonalds is an advertiser and the car’s algorithm-obeying driver thought it knew you were hungry and had a bias for fast food — whether you have it or not. That’s the crufty ‘service’ world we’re in now, and we’re in it because we’re just consumers of it, and not respected as producers.” – Doc Searls

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