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Posted on June 7, 2012 by Garrick van Buren

Rejected on Grounds of Perceived Uselesness

“Yes, that’s right, we were rejected on the grounds that unVerse is “not very useful”. Hmm. Strangely, an app that plays a sound of an airplane appears to have more use than our generative music system. Anyway.” – Yann Seznec

From an essay I wrote in 1999:

“Generative music allows the musician to compose like an urban planner, designating themes and setting limitations, making the broad strokes.”

I think it would have more truthful for Apple to reject it on grounds unVerse competed with the iTunes Music Store.

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garrick van buren

Garrick van Buren partners with executive leaders to create new, pragmatic, product lines.

Garrick is the author of 'Rebuilding Blocks: How the Game of Kubb Put My Life Back Together' available in paperback and ebook.

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