Back in art school – I spent some time with a designer-turned-fine-artist name Eric (last name since forgotten).
Aside from his crash course in contemporary fine art of the late 1990s the thing I remember most about him was his answer to my question:
Why did you switch from design to fine art?
He looks up, while adjusting the positioning of a Deutsch Mark on a string and a piggy bank in a sculpture spanning the diagonal length of his apartment, and states:
“Graphic design is ephemera. It’s meant to be thrown away. I want to create something that’s meant to stay.”