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Posted on April 8, 2010 by Garrick van Buren

Safari is Apple’s Middleware

“And, obviously, such a meta-platform would be out of Apple’s control. Consider a world where some other company’s cross-platform toolkit proved wildly popular. Then Apple releases major new features to iPhone OS, and that other company’s toolkit is slow to adopt them.” – John Gruber

Substitute “toolkit” for “website”. Now, remember when Jobs proudly announced:

“you can write great apps for the iPhone: they’re called ‘web sites’”

Giles Bowkett sums the situation up nicely:

“Geeks control the Internet because geeks built the Internet. We earned the freedom we have here. We earned it by creating something incredibly valuable and sharing it with millions and millions of people. What did we earn with the App Store? Did we build the App Store? Did we write iPhone OS? Did we design the groundbreaking hardware? Or are we just customers?…If geeks want the power to make any kind of decision in this situation, they need to get off their lazy asses and stop imagining that the world owes them a favor” – Giles Bowkett

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garrick van buren

Garrick van Buren partners with executive leaders to create new, pragmatic, product lines.

Garrick is the author of 'Rebuilding Blocks: How the Game of Kubb Put My Life Back Together' available in paperback and ebook.

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