Slow Marketing

“slow marketing is a focus on human, one-on-one connections” – Evelyn Rodriguez

The great thing about technologies like RSS, is their low-committment persistence, their bias for – as Evelyn calls it – ‘slow marketing’.

For example, take real estate. It’s a big purchase occurring infrequently. Most of the time, I’m not looking for or buying a house. Having an RSS feed in my subscriptions continually reminds me of the voices and people I trust – continually in a very non-distractive manner.

The longer term horizon on this is refreshing.