The wife and I spent this past weekend in the middle of Wisconsin. We’re both particular about our coffee and we both enjoy joking about measuring distance in Starbucks. At home, we prefer local roasters like Dunn Bros or White Rock.
But you don’t know the relief we sighed when Wausau got their first Starbucks. Like McDonalds, Starbucks’ offering are consistently mediocre. Yet, they are still leagues above the native coffee shops in terms of quality, they’re the only place in town with a wireless network, and the only coffee shop open on Sundays.
This makes Starbucks the obvious answer for grabbing a decent morning cup while out of town. As much as I’d prefer a quirkly, quaint, local roaster.
Now, with 2 Starbucks in the area, we also had our first “Best in Show” moment – meeting people at Starbucks…just not the same Starbucks.
This post was inspired by The Excess of Access over at Brand Autopsy