“I’m thinking that there is something inherently subordinate to the term ‘user'” – Prof Mary Wong. via Doc Searls

The term “user” has bugged me since I worked at “HannaHodge: User Experience Architects” 8 years back.

A couple Octobers back, in First Crack #2 [mp3], I declared “There are no users”.

“‘User’ is a term from the system perspective…it most accurately describes someone that has no effect on a media…this may have been accurate for the long slow feedback loops of last century’s media….”