Theodore Sturgeon is credited with saying, “90% of everything is crud”
In this age of always-on, real-time, democratized media there’s so much more of everything – 90% isn’t what it used to be.
Even if we determine the remaining 10% of everything isn’t complete and utter trash. We still need to cull for relevance, importance, and action-ability. Another 90% gone?
Yes. I think so.