“Trees must be cut down, hauled to factories in trucks, and pulped into rolls of paper, which themselves must be transported to other factories, where they are chopped up, covered in ink, folded, stacked, and loaded onto a third set of trucks. These trucks then fan out across the region, dropping bundles at distribution points, to be transported yet again to stores and homes. It’s an enormously expensive process, constituting as much as 40 percent of newspapers’ costs.” – Michael Kinsley
What would your business look like if you cut out 40% of the overhead – while improving your customer relationship?
40% – that’s like an entire business itself. Reminds me of the old adage, goes something like: “I know 50% of my income is from my business, I just don’t know which 50%.”