“So if you are in the position to have somebody else handle your flow while you tend to your stock: awesome. But that’s true for almost no one, and will (I think?) be true for even fewer over time, so you need to have your own plan for this stuff.” – Robin Sloan
A continuous stream can so quickly turns into background static. Just turn on any radio station or cable news station for proof. So much inane, meaningless, chatter between overly dramatic transitions to maintain attention and distract people from taking stock.
Infrequency has the benefit of being a novelty. Additionally, from what I see in this new publishing world – there’s an inverse relationship between frequency of publishing and positive impact on reputation.
I predict that if these real-time marketing channels (tumblr, twitter, facebook, et al) stick around another 5 years we’ll see a thriving industry of part-time, entry-level people dealing with it. Hell, I predict that these hired hands will handle most internet interactions for their clients. The role somewhere between personal assistant and PR agency. Especially those clients who feel the potential disruption of their own psychological flow is too significant to risk.
Perhaps, this is even something true fans will do out of their love. This final scenario may be the only saving grace for social media as we know it.
P.S. Proving my point, I was just pointed to Robin’s post this morning and it’s more than 3 years old. Significance continues to trump timeliness.