The Business Models of Water

As a follow-up to How to Build a Business from Podcasting I thought I’d share this with you:

• There’s a case of Ice Mountain bottled water in my kitchen (the extra big case from CostCo).
• There’s also 2 Brita pitchers in my fridge and 4 Nalgene bottles – of different sizes – in the cupboard.
• The house itself has 6 built-in faucets – 1 each in the kitchen, laundry room, and outside near the garden, 3 in the bathroom (shower, tub, sink)

Only the Ice Mountain bottles have advertising.