The Business Models of Water

As a follow-up to How to Build a Business from Podcasting I thought I’d share this with you:

  • There’s a case of Ice Mountain bottled water in my kitchen (the extra big case from CostCo).
  • There’s also 2 Brita pitchers in my fridge and 4 Nalgene bottles – of different sizes – in the cupboard.
  • The house itself has 6 built-in faucets – 1 each in the kitchen, laundry room, and outside near the garden, 3 in the bathroom (shower, tub, sink)

Only the Ice Mountain bottles have advertising.

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