Content– we can be more specific like; copy, pictures, conversations, talks, music, performances, etc). Doc Searls makes a good case to blacklist this word in this Giant Zero talk Monetize– under a hunch that this was a made-up word…it’s not. It means ‘to express in the form of currency’. So, it’s not a hammer…it’s $7.49. Uh. That doesn’t seem very useful…more like duckspeak.