Here’s a small (and growing) list of meaningless, negative words that I’d like to strike from my world.
Doc Searles has a nice follow-up on these terms and language in Relating to Customers
…customers don’t like being “consumers” or “targets.” Being “reduced” doesn’t stir their hearts, either. Least of all do they wish to be “acquired.”
Doc, as always, gets right to the point with:
“…we’re living in a world where customers will only become more and more independent and self-reliant. And â€šÃ„Ã® even more importantly â€šÃ„Ã® that they can often supply themselves.”
A second Buzzword blacklist from Fortune magazine