The iPod touch has always been Apple’s odd model out. More than an iPod yet significantly less than than an iPhone.
Three years ago, I bought an iPod touch because I wanted the iOS experience without being tied to AT&T. These days the iPhone is available on multiple carriers and the iPod touch finally has a camera.
Hardly compelling compared to the iPad’s positioning of transformative convenience.
Hell, this isn’t even compelling against multi-touch iPod nano that’s half the size and half the price.
Apple’s ~8″ iPad mini debuted at $30 more than the 4″ iPod touch. Twice the screen size and half the storage space for just over the $300 price point. For an additional charge, a persistent cellular broadband connection is available through AT&T, Sprint, and Verizon.
No such broadband option exists for the iPod touch. Making the iPod touch once again the odd model out.
Historically, Apple’s responses to competitors has always been strategic – not direct and obvious. Additionally, they’ve always been comfortable killing off popular products for the sake of an easy-to-understand product line. For all these reasons, the iPad mini isn’t about competing directly with the Kindle Fire or Nexus 7 – it’s about quietly killing off the albatross of the iOS family – the iPod touch.
This time next year, the iPod nano will have a camera and the iPod touch won’t exist.