The future is music as ad and the future is already here. Recorded music is an ad for the live performance (always has been). Recorded music is an ad for a musicians expertise – a marketing tool to get ever more interesting projects, gigs, whatchamacallits. Same as blogging and podcasting and book writing.
Aside from that, if advertisers aren’t excited about supporting podcasts and video blogs, I can’t see them excited about supporting individual tracks.
Elsewhere: 23 April 2007