It’s not the ancient gift of perfumes and spices, just some good thinking on being yourself:

“[Pro sports marketing] puts athletes on pedastals . Exactly where they shouldn’t be….The beauty of Happy Gilmore and big personalities is that you don’t have to create commercials to promote them.” – Mark Cuban

“By adopting a term that seems like a simple re-branding of ‘users’, but which is actually unconnected to head count or adoption, they’ve managed to report what the press wants to hear, while providing no actual information.” – Clay Shrirky

“You’re not a bad person, not really, but telling the truth at your current company tends to get people fired.” – Hugh MacLeod