1. Twitter adds ‘Promoted Tweets’ to everyone’s ‘stream’
2. Facebook introduces the ‘Subscribe’ button
What’s missing in both these product announcements?
Any mention of the social graph. Any notion of bi-directional digital relationships.
In fact – both of these announcement are completely counter to the interaction model that allowed both of these companies to gain the trust of their account holders.
The giant sucking sound you hear is the ‘social’ being removed from ‘social media’.