We’ve got a Rainbow Foods just south of us and a Cub Foods just north of us. Both are just on the border of walking-distance away (that’s a different story). At both stores, I’m struck by how much of we don’t see, how many aisles we don’t walk down, and how much crap we don’t buy. The other day, looking for a change, we picked up a few things at the local Whole Foods store. Though there were still huge sections we avoided, I felt the high fructose corn syrup content of the store was a factor of 10 lower. Refreshing.
The price difference between the Rainbow and the Whole Foods made me wonder:
In the age of scarcity, price is the value of receiving something wanted.
In the age of plenty, price is the value of filtering out something unwanted.
’cause the free stuff you get these days
I’d pay to keep away from me.