Why I Auto-Renew Domain Names

A couple weeks back, I had this idea for a new web app. Like so many of these ideas – I wrote it down. Just to get it out of my head.

This afternoon, I get an email from my sister describing the need for a web app not unlike the one I wrote down earlier.

So, I took a few minutes after dinner and started looking for available domain/code names for the project. Nothing that I’d be proud of. Nothing that would really resonate with me as I built it. Nothing that would continually remind me of the attitude and purpose of the site.

Then, the moment I walked away from the search, I remembered…

I already have the perfect domain. And I just renewed it.

This new project is both a perfect fit for the domain name and easier to prototype.